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Lauren

Nicole

Miller

Social Media :: Digital :: Branding
 
Resume
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Work Experience

Work Experience

Qurate Retail Group

Head of Brand Social, Cretor, & Social Commerce (HSN)

2023 - Present

Currently, I manage the HSN organic social and influencer teams, as well as own the overall HSN social media strategy and reporting. I am responsible for leading and assisting the teams in growing key social media and performance marketing KPIs through Facebook / Instagram, Pinterest, YouTube Shorts, and TikTok and bring in new customer names through influencer campaigns and events. Additionally, I collaborate with organizational departments and agencies to support campaigns, company-wide initiatives, and overall organizational objectives. I also work with brand vendors to build social strategies within current budgets and create vendor-funded opportunities. Lastly, I am building programs and pilots to bring sustainable growth to the HSN business, long-term.

Qurate Retail Group

Senior Social & Influencer Manager (HSN)

2023

The company reorganized in early 2023, I became the Sr. Manager of HSN paid social, organic social, and influencer teams. I continued to lead and assist the teams in growing key social media and performance marketing KPIs across social and Influencer channels and managed the overall social media strategy for the company.

 

Once the company transitioned brand advertising Into the performance marketing department in late 2023, paid social transitioned under the brand advertising team.

Qurate Retail Group

Paid & Organic Social Media Manager (HSN)

2021-2023

As the Paid and Organic Social Media Manager,   I manage both teams and each department's strategy for HSN. I was responsible for leading and assisting the teams in growing key social media KPIs through Facebook / Instagram, Pinterest, and TikTok.   Additionally, I collaborate with organizational departments to support campaigns, company-wide initiatives, and overall organizational objectives. Lastly, I work closely with agencies and platform representatives to identify new beta tests and features for HSN to participate in.  

​

The company underwent a reorganization in March 2022 to separate QVC and HSN across Qurate. My role had evolved over the course of the reorganization. Below is the breakdown of each phase:

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- October 2021 - March 2022: Paid Manager for QVC and HSN

- March 2022 - June 2022: Paid Manager of HSN

- July 2022 - February 2023:    Paid and Organic Social Media Manager of HSN

SPARK Branding House

Senior Social Media Manager

2021

After being promoted to Senior Social Media Manager,   I managed and strategized high-profile social media accounts for tourism clients and lead/assisted in project management for all clients. This included    the development of social media strategies and campaigns, reporting, influencer management, crisis management, content creation, publication, and engagement. Additionally, I supported the Social Media Director in new business pitches. Clients included VISIT FLORIDA / LoveFL and Norwegian Cruise Line and I assisted social media managers for PetSmart Charities, Dave & Buster's and SPARK.

SPARK Branding House

Social Media Manager

2019-2021

As a social media manager, I managed social media accounts for tourism, food & beverage, and non-profit clients (Facebook, Instagram, TikTok, LinkedIn, and Twitter). This included    re-brands for social media, crafting content calendars, platform publishing, engagement, campaign development and execution, strategies, influencer/ambassador management, and sentiment/content reporting. Clients included VISIT FLORIDA, LoveFL, Cricut, The Dali Museum, JOTORO, and SPARK.

Clearwater Marine Aquarium

eCommerce + Retail Marketing Manager

2017 - 2019

During my time at this non-profit 501(c)(3), I was the co-creator, brand manager, eCommerce manager and marketing manager for Marine Life Rescue™ -- a DBA of Clearwater Marine Aquarium. This brand focused on the wildlife rescue, rehab and release non-profit work of Clearwater Marine Aquarium and targeted conservation-minded millennials to shop to support ocean and marine life conservation. l also managed the website content and marketing for the aquarium's online gift shop -- The Rescue Store at Clearwater Marine Aquarium.  Duties for both sites included website navigation, branding, promotions, marketing, and overall retail strategy.  Lastly, I managed the symbolic animal adoption program where I crafted empowering stories to inspire guests to adopt a resident animal.

HSN

Integrated Social Media Specialist

2016 - 2017

For HSN, I managed strategy and reporting for all social media integrations for HSN. I created, managed and executed social live streaming for HSN (Facebook, Twitter and Instagram), as well as community management for Pinterest, Twitter and Google+. My position worked with digital, brand marketing and TV on social media integrations for on-air programming and social media elements on HSN.com pages. Lastly, I crafted partner social media toolkits and posting cadences in order to optimize their on-air visits and digital launches on social.

HSN

Assistant Category Manager

2015 - 2016

For HSN.com, I managed the marketing and promotional aspects for Electronics, Home, NFL, Coins and Infomercial. My position focused on customer-facing experiences (such as videos, navigation, and reviews); collaborating with TV, merchandising and planning teams to build promotions for my categories; and developing marketing strategies for my categories in order to improve sales, clicks and conversion.

HSN

Digital Merchandise Assistant

2014 - 2015

For HSN.com, I managed the marketing and promotional aspects for Electronics. My position also focused on customer-facing experiences (such as videos and reviews), paid search and affiliate promotions and Web and social media convergence.

Skills

Skills

  • Social Media Management

    • Facebook, Instagram, Twitter, Pinterest, Google+, TikTok & Snapchat Management

    • Ads Management (Facebook, Instagram, Pinterest & TikTok)

    • Spredfast Conversations, Promotions & Experiences

    • Sprinklr

    • Sprout Social

    • CoSchedule

    • HeyOrca!

    • Curalate / BazaarVoice

    • Later

    • Iconosquare

    • Influence.co

    • Mish Guru

    • Olapic

    • ManyChat Facebook Bot

    • Canva 

    • Impact Radius / Activate

    • Airtable

 

  • Digital Management

    • BigCommerce

    • WordPress & WooCommerce

    • Google Analytics

    • IBM CoreMetrics

    • Promotion Strategy & Planning

    • Photoshop

 

  • Brand Marketing

    • Strategy & Planning

    • Product Branding Development & Execution

    • Print, Online & Social Brand Marketing

 

  • Email Marketing

    • MailChimp

    • Strategy, Planning & Execution

 

  • Broadcast Media

    • iNews

    • ENPS

    • Final Cut

    • Avid

    • Premiere

    • InShot

    • CapCut

    • Video Editing & Storytelling

    • AP Style

    • Wave.Video

Certifications

Certifications

  • AspireIQ Ambassador Program Strategy & Management

  • Eventbrite Event Marketing

  • Event Marketer Experiential Marketing

  • Hubspot Inbound Social Media Strategy

  • Snapchat Advertising

Education

Education

M.A. Media Management

Kent State University

2014 / May

I graduated with a 3.94 GPA and completed a master's project that focused on social media, Web and television convergence.

B.Sc. Broadcast News

Kent State University

2012 / Dec

I graduated magna cum laude with a bachelor of science in news (concentration broadcast journalism) and a minor in marketing.

Contact Me
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